Image copyright Getty Images Image caption The Pornhub site has 110 million daily users Unilever, which owns household names such as Marmite and PG Tips, has vowed to stop its brands running adverts on porn sites.
The move comes after its mens grooming range Dollar Shave Club ran a campaign on the controversial website Pornhub.The Sunday Times raised concerns over the ads, alleging Pornhub had failed to remove illegal content from the site.Pornhub told the BBC it disputed the claims, but Unilever said it was extremely concerned.
The consumer good giant said that it had been unaware of Dollar Shave Clubs campaign, and that the shaving brand had operational independence over its marketing activities. Image caption Unilever bought Dollar Shave Club in 2016 We dont support advertising on porn sites, and we are extremely concerned about the content that the Sunday Times shared with us, a spokesman said.
This type of content is deeply troubling, and we will ensure that none of our brands advertise on Pornhub again, or on any other porn sites.Dollar Shave Club has also confirmed that they will not advertise with Pornhub again, or on any other porn sites.YouTube bans comments on all videos of kidsDollar Shave Club, which posts razors to customers, ran a time limited campaign on Pornhub earlier in 2019.
One ad read: If you use our bathroom products you wont have to visit this site as much.Huge exposureIt is not illegal to advertise on porn sites. However, claims the ads may have appeared next to illegal content will have embarrassed Unilever, which bought the brand in 2016. The consumer goods giant has threatened to remove ads from Facebook and YouTube in the past if they failed to take down offensive content.
And in March it said it was compiling a whitelist of trusted publishers.Adding to this, Dollar Shave Clubs creative director, Matt Knapp, has publicly defended the decision to advertise on Pornhub, calling it strategic.In May he told the marketing journal Mi3: Its not expensive. But interestingly, the exposure that you can get and the impressions are huge.
Image copyright SOPA Images Image caption Heinz Tomato Ketchup-maker Kraft Heinz has also faced criticism Pornhub, a.